One way to run your small mobile oil change business is to go after the customers who are employees at large corporations. This works well, although can be problematic if you do not set up the way you do business and maintain the schedule properly in advance. But one new comer to the industry writes to ask me a question on the business model and this type of potential customer.

Here is the question that our business analyst and future mobile oil change entrepreneur asks; "One thing I can certainly state is that...you or none of your competitors have gone after the nickel and dime biz by concentrating on the large employer populations Both here in Ohio and my son out in Las Vegas find that such ops. do not target John & Jane Doe's cars while at work for servicing...why is that? Cost prohibitive...liability lack of employer interest? Hell, I'd sell the ownership on packaging the service as a Benefit...and under WE care about our employees"

Incorrect, as indeed there is much competition in mobile change business at Corporate Offices. Additionally having started OilChangeGuys.com, I understand the nickel and dime business at corporate office parks and corporations better than anyone else on the planet and that is not ego talking. There are many reasons why oil changes at big Corporations can be problematic, too many to list here, but our business analyst questioners approach in selling packaging, bundling and marketing as an Amenity like "Standard Parking" is wise.

Indeed, that is something we have found positive for Corporations for on-site vehicle washing, auto detailing and Midas Muffler and other companies have also tapped into with their franchisees and networks. Yes, I agree on that. And as far as nickle and dime, I have no problems collecting $1 from 100 rather than $100 from one, with a potential to lose the one and your basket of eggs to boot. Consider all this in 2006.