You want your people skills to be so polished that they invariably permeate your presentations. You want every audience member to feel like you're reaching her/him individually.

The first element of connectivity is attraction. As superficial as it may be, we feel more connected to people we find attractive. Did you know that research shows that ugly convicts get longer sentences than better looking ones? Did you also know that better-looking students get better grades? It's totally illogical, but that's what the research shows. I'm not saying that in order to be an effective persuader you have to look like you should be on all the magazine covers, but you should take care that you are well groomed and professionally dressed. A polished appearance truly does make a difference, even if only on a subconscious level.

The second element of connectivity is similarity. It's just basic psychology that we are drawn to people we view to be similar to ourselves. This similarity could come in the form of hobbies, interests, beliefs, etc. An interesting study shows, for example, that smokers buy from smokers and that people of certain religious backgrounds buy from others of the same religious background. Again, you want to cultivate the ability to readily establish your similarities with individuals on a one-on-one level if you hope to be able to do so with an entire audience.

Another way you can cultivate your connectivity is by being sure that your language and tone are always positive and empathetic. People want to know that they are being heard and understood. The want to feel uplifted and like they are in a better mood for having spoken with you. Always try to exhibit a positive, spirited aura about yourself. Besides the fact that others will notice that aura and like being around you, your optimism will help you in your own life as well.