What is the one thing that separates those who are run a successful online home based business from those who don't? If you ask 100 People who don't run successful Home Based business you may get 100 different answers. But when you start to survey those who do run a successful home based business you always get the same answer.

The answer May actually surprise. No it's not the right product or the right niche market. It is not Motivation or goal settings. It is not fancy web sites.

It is a mailing list. You can take everything away from a successful online marketer except his/ her mailing list and they will be back making a good living online in no time. A Mailing list to an Online Marketer is like a bottomless gold mine.

The best way to build a mailing list is by using a combination of viral traffic builders coupled with lead capture pages and viral list builders.

Another way to build a mailing list is to purchase quality leads from a reputable online lead source. The Keyword is reputable and you need to be careful. Far to many people are selling leads that they claim are fresh, when in fact they are 6 months old.

A new up and coming technology is a Viral RSS Builder. This Combines the idea of an E-mail with RSS feeds, With S.Pam Filters, Bouncing E-mail RSS is a far superior method to deliver your message to people who opt in. In a few years RSS Feeds may surpass an E-Mail list as that essential element.