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  Index –› Internet & Computers –› E-Commerce Services
   
 

Vendors Cannot Create Demand For Products & Services On The Internet As With Offline Markets

   
Author: Heston Hopps
 

Is there such a thing as a lazy way to big profits? I think we all have dreams of making fast and easy money. If you have ever won a few thousand dollars in the lottery or hit it big in Vegas you can imagine how great of a rush this would be. Or, how about investing in the right stocks or mutual funds at just the right time in life and cashing in big. More often than not, many of these ways to easy wealth have much to do with timing and a lot of luck! These standard ways to easy money are very difficult to attain in real life and sometimes you wish that you could create that ultimate time machine and go back in time to cash in on your current knowledge of markets and winning numbers from lotteries past.

What about home based businesses? Is there a secret way to make fast, easy money from the comfort of home?

Maybe you have considered about starting your own website and listing your own home made product or even wholesaling somebody elses product and then somehow magically getting an insane amount of traffic to your site because of utilizing smart SEO tricks. If you build it they will come! Wrong! Huh?

As a online business consultant and program creator, I see a lot of rookie vendors having this mind set even before they find a host for this amazing website that they have in mind. While the Internet is still in its infancy period and constantly evolving, it is very difficult to create DEMAND on the Internet. As a matter of fact, it is virtually impossible to create demand for products and services as opposed to the outside world because the Internet is still considered as a second class citizen in the mind set of the global economy.

People who have the desire to possess and the ability to purchase your product will subconsciously form opinions in their minds about your end product from your latest offline advertising campaign. Offline advertising garners more of buzz among consumers because it is always around us. At times it seems we cant get away from it. If you see a funny TV commercial today, your most likely going to talk about it at work tomorrow with your co-workers. If you hear about a unique product on a radio stations 30 second commercial spot that peaks your interest, your going to want to try it quickly especially if its a product that is going to give you instant gratification the moment you try it.

E.g.: Your suffering from back pain and you tried every pill, herbal remedy and physical device out there to alleviate the pain and none of these remedies have worked for you. Your desperate to find a solution fast. You cant afford to take any more time of work. So you go ahead and buy it because it offers you hope that this could be the answer to relieving all your years of back pain misery.

Result: Its a great product and it worked! Now you go and tell everybody at work, your friends, and acquaintances. A new product buzz has been created for the company and your a very happy customer. We have got the best of both worlds here between the vendor and consumer!

Maybe you have heard an ad like this on the way to the office while you were in your car during rush hour listening to the radio. These types of campaigns work well because like all standard radio, TV and newsprint advertising- its all around us. We are constantly being reminded in our daily lives about the latest products and services through these mediums. In contrast, with Internet advertising people have to LOG ON to a computer to find you. People do not log on to the Internet for the purpose of reading ads. They are usually going online to find information on a topic of interest, and when they come across advertising during their search, it is considered extremely annoying. They want to find information on that one topic and even if your business is related to it, it may not garner the same respect as a radio or print ad.

Most people who have Internet service are paying customers who log on through their ISPs. Paying customers who log on to the Internet, including myself do not want to be bogged down with advertisements. So this in itself makes it very difficult to create a buzz or demand for a product or service through the Internet.

When was the last time somebody told you about an incredible website that you just have check out? For most people that have Internet service its most likely never. However, if a friend created a buzz about a website, I bet you it was either a free membership site, a personal site or a non-commercial site that offered free information on the topic you were researching. As the Internet is still a relatively new communication medium, it is still extremely difficult to create a buzz for a full commercial site, regardless of products or services offered.

One of the best alternatives to this Internet madness is eBay. I am a strong believer in eBay simply because I am successful selling quality niche merchandise every day. I use eBay to supplement my revenue in my online business and it works very well.

Dont waste your time like so many new vendors who spend countless dollars creating their own ecommerce sites and then to their dismay find out its a lot harder to generate tons of traffic to their site. You need to go where the traffic already is - eBay! If your new to online selling, I recommend getting a eBay presence first and then expanding to your own webspace later to direct eBay customers for future ad-on sales. The trick is gaining access to product that is different from what all the other vendors are selling in the same categories. There are too many people selling the same junk from the same wholesaler over and over again. The vendors who are actually dealing with the true wholesalers are making money, but their profits are very slim. Ive known some people that have quit eBay for good, simply because at the end of the day, after they pay their eBay and PayPal fees, they end up with very low profit margins. Sometimes it doesnt seem worth it to spend hours packing and shipping parcels and then sending follow up e-mails to your customers when your making slim profits does it?

Im happy to say there is an alternative to this eBay madness. The Rethink Vendor Program is a system that was created to stop this madness! It allows the vendor to gain access to a wide variety of quality niche merchandise for just pennies on the dollar.

There are 3 unconventional sources for getting your hands on super cheap, quality niche merchandise that I show you with this program. If you were to source a product through any of the vendor programs and you did a search on eBay for a particular product, the chances of you competing with another vendor selling the same exact product is virtually zero! Thats how fresh this product is! To win the eBay game you must source quality product that is not locked in stiff competition with other eBay vendors. Sound impossible? Its not when you know where to look.

 
 
 

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