Every online affiliate or other online seller knows the value of an opt-in email list. These are your most valuable prospects and customers. People who want to hear from you and are willing to spend their time reading what you have to say.

So, youve attracted people to your site and theyve signed up for your newsletter or ezine. You automatically sent them an email asking the they confirm that they want to receive emails from you. This is a double opt-in, that protects both of you, in case someone other than the recipient added their email to your list. They dont need unsolicited emails and will consider them spam, and you dont need an email list cluttered with unqualified names. Unless and until they opt-out, (you must put a way to do so on every email), you regularly send them information of value, along with opportunities to buy related products or services.

Just be sure to do a few things. Be sure to include information of real value in every email. Give readers facts, sources, tips, industry insider updates. Make them feel a part of a special group. And tell site visitors upfront of the frequency of your emails, ezine or newsletter. Theres a difference between being informed and being bombarded, and many emailers dont seem to know the difference. If you think daily is good, think long and hard. Whats the rush? Cant you put all the information together and provide a more useful communication weekly? Or even monthly? Once the novelty wears off, most people wont have the time to open such frequent communications. First theyll just stop reading, then comes the opt-out, and youve lost a qualified buyer. Think through your strategy. Just because you can easily send something doesnt mean you should.