Real estate agents are always saying that the 3 most important things when purchasing real estate are location, location, location.

The 3 most important things for marketing your website are fresh content, fresh content, fresh content.

I should preface that by saying that the speed at which your site loads is also critical but the majority of people surfing the web are looking for information -lots and lots of information.

What do you think happens if you don't regularly update your site with fresh content?

The next time your surfer comes back to your site they see that nothing's changed, so they keep on surfing somewhere else.

We recommend using a Blog style website like ours.

You can write all of your Blogs using something like Blogger (it's FREE) to make sure that there's something new every day.

Add a date to the top of your Blogs to show that content is current.

Try to focus on interesting content, which in our case relates to marketing strategy, marketing research, website development, business development, entrepreneurship, and innovation.

Sometimes we write Blogs on finance or investing related matters if we can find something interesting.

Sometimes we write Blogs about ourselves.

This provides a face that people can relate to.

Try something humorous.

Try to provide relevant up to date information that will make people bookmark your site and keep them coming back regularly.

Use case studies and things that happen with your clients - you don't have to mention any names.

Case studies provide useful information for others to use in their business.