The dating scene can be difficult to navigate, whether it's live or online.

The random act of meeting and falling in love is being slowly replaced by Web sites that utilize carefully crafted and categorized screening processes. Yet our innate ability to identify potential mates could be weakening as we settle for pictures and profiles that may not even be real.

In fact, online dating can actually prohibit people from meeting otherwise compatible prospects simply because test results or profiles don't "match."

But by removing the worst from both the online and real-life dating worlds and borrowing from corporate business etiquette, one dating Web site, Luvoo.com (pink sheets: LVTI), has come up with a possible solution.

Some of Luvoo's strategies include its signature business cards, background check services, notification service alerting members to activity on their profile, security and safety precautions and live events.

"We have merged the online and live dating scenes, taken out the scary parts, kept the good parts and put in some basic rules of dating that take the pressure off of everyone," says Luvoo creator L. Yvonne Vanhoek.

According to Vanhoek: "If you approach dating like a business, then everyone can relax because they know what the game is."

What could make Luvoo unique is its ability to grab young, savvy, online consumers, creating a destination internet "club" that parlays into real life. The site aims to create a lifestyle brand that its audience can relate to.

"Given the growth capability of the site, Luvoo will become the first online dating site that is derived by expansion through its members," said Vanhoek.