Monophonic ringtones, polyphonic ringtones and real tones are different types of mobile tones that are used by mobile phone users to add an element of fun as well as certain traits of their individuality to their handsets. Different types of downloadable mobile content especially ringtones have made their place in the hearts and minds of a multitude of young mobile phone users, across different parts of the globe.

What attracts these young minds to mobile phone ringtones? And what motivates them to spend a substantial amount of their pocket money on downloadable ringtones? An analysis of these questions leads us to some startling conclusions.

As mentioned earlier, downloadable mobile tones and other types of content perform two essential functions. For one, the ringtones, logos, screensavers and wallpapers are downloaded for adding a personal touch to the otherwise mundane mobile phones. Moreover, young people, who tend to get bored very easily, can use mobile phones to play different types of challenging and interesting mobile phone games or maybe listen to the sounds of melodious real tones or polyphonic ringtones to stay entertained.

Apart from these two obvious reasons, there are certain other factors that attract young minds to explore the different options present in downloadable ringtones and other forms of mobile content.

One of the most important reasons for enhanced use of mobile tones, mobile logos, screensavers, etc., among young people involves their need to be accepted in peer groups. An analysis of behavioral patterns among young mobile phone users show that for a large number of college going kids, downloading different types of ringtones has become one of the most popular ways, through which they can gain acceptance among certain groups in their immediate social circle. Many of them believe that the real ringtones or mp3 ringtones that emanate from their phones would make them cool and happening among their friends, family members and acquaintances.

Another reason that attracts young people to mobile phones is the enhanced functionality of these devices. They can use them for writing down addresses, looking at the time, listening to music, as photo albums or as alarm clocks. Consequently, youngsters feel incomplete without their mobile phones.

Moreover and as an extension of a point mentioned earlier, most young people have their own identities, idiosyncrasies and attitude that they want to flaunt among peers and friends. And what better way to do that then to download their own choice of ringtones, which may be real tones, polyphonic ringtones, or monophonic ringtones.

In addition, for an increasing number of young people, mobile phones are emerging as virtual playgrounds, wherein they are able to indulge in exciting mobile phone games, send each other text messages and listen to the sounds of different types of ringtones such as real ringtones, true ringtones and mp3 ringtones.

Because of all these reasons, different forms of ringtones have become an integral part of the lives of school and college going kids in the modern world.