Did you read or hear this phrase lately? Did you get invitations to all these seminars and trainings around this topic? Were you also interested or eager to learn how to do this by learning from the masters?

I believe we all are because this is a dream almost anybody has since childhood and why not? There is absolutely nothing wrong becoming a millionaire, money is good and can make your life certainly easier in some aspects.

So many of us are running into these seminars and trust me, there are so many of them dealing with this topic and all of them are really crowded. People are willing to spend whatever it takes to learn how to become a millionaire in a short period of time. And the promise is out there: "I did it - so can you!" And people are attracted like a moth to the light.

Interesting enough in some of these seminars you are really getting some high quality lessons on how to do it...and it all starts within you. And that is exactly the reason why only a small fraction of the participants will ever make it, namely those, who understand the importance of Personal Growth, which is the crucial ingredient to succeed in this undertaking.

When I asked some of the trainers why they all use the headline of becoming a millionaire I got a very logical reason: "Behavioral change is extremely difficult even when the personal pay value is obvious and extremely high. People care, they just don't care enough to change the behaviors they've grown accustomed to. The level of pain is still not high enough. So the only chance to get them into the seminars is offering what they want and not what they need, and they all want to become a millionaire! Look at our results!" And their results are more than impressive, because each of them became already a millionaire in less than...

And yet as I said only very few of the participants will ever have the chance to get there. It takes a whole lot of will power and dedication to confront the personal issues, the fears, the habits, and it takes even more to understand and grow beyond those limitations. Additionally to that there is a cosmic influence to it, because the laws of the universe apply to us human beings as well, whether we understand them and believe it or not! They work. You can approach the issue from different points of view: Physics, Psychology, Philosophy or Spirituality; it all ends in what Physics calls the "Unified Field" or Psychology calls the "Unified Consciousness".

So the question remains whether one should add the "Becoming a Millionaire" to the seminar title and from a mere marketing perspective this is totally understandable. And yet there is more to it than marketing! When teaching Personal Growth and the benefits of it one should not use these kinds of tricks! Or as a Marketing Professional once eloquently phrased it: "Take a chicken and hammer its feet flat. Then sell it as a duck! That's marketing!" On the other hand it seems that most of us need to be attracted that way, even knowing that it won't be that easy to become a millionaire.

Let me finish with a quote from Don Miguel Ruiz: "Don't believe yourself and don't believe anybody else!" So, don't believe me and find out for yourself! Always pursue your needs and not necessarily your wants. Dalai Lama said: "Remember not getting what you want is sometimes a wonderful stroke of luck!"

Walter H. Groth
Instutute for Life and Career Transition