The first thing you want to consider when buying a diamond is the price. If the price of the diamond sounds too good to be true, then be very careful?

Diamond crystals were created deep within the core of our Earth more than 3 billion years ago and now brought closer to the surface of the earth by volcanic eruptions. Today, more than 250 tons of ore are needed to create just one carat round diamond. Even then, only 20% of all the rough diamonds are suitable even for gem cutting. The rest of the ore is then used for industrial purposes.

So then why would a diamond merchant discount the price on a genuinely good quality diamond that is a billion years old? The answer is because the original selling price was inflated to begin with. A brilliantly cut diamond in a showcase that is discounted but was last years model, has not lost its value? You usually get what you pay for.

You just need to be careful when you're ordering on the Internet, Mailorder, TV home shopping stations, street peddlers, cruise bargains, and even some friend that may be offering a glittery deals that sound tempting. You may wind up with a diamond ring but low quality.

There is nothing wrong with a legitimate discount. Deceptive pricing offers you no bargain.

Follow these simple guidelines to find the best diamond you can afford.

Don't be impulsive--shop around

Learn about the 4 Cscolor, clarity, cut and carat weight. There are places that you can download what the 4 Cs are with an explanation for each one.

Pay close attention to the cut which is the very important. Regardless of the shape, you really need to look at the cut and if there is any damage to the diamond.

Also watch out for cosmetic enhancements or synthetic diamonds. Diamonds can be heated and enhanced or irridated. for example blue diamonds are most likely irritated especially if you are not paying a premium for that diamond.

If you have a good rapport with your jeweler than instead stick with them.

If you don't have a jeweler, then ask questions and see how the jeweler answers you. Listen to how knowledgeable they are. If you are torn between two stores, you can buy one of them as long as the store has a refund policy and not just a store credit.

Make sure your jeweler is going to stand by the durability of your mounting and the quality of your diamond. After all, a diamond will say I love you over and over again forever.